SEO/AEO Audit Questionnaire

About You

Tell us who we should contact.

Your name

Company or business name

Email address

Your role (optional)

Your Website

Tell us which site to audit and whether it is live.

What is your main website address?

Are any other domains or subdomains in scope? (optional)

If yes, list them. If not, leave this blank.

Is the site live, or not launched yet?

Live — the site is publicly availableNot launched yet — pre-launch, staging or a preview site

Business & Goals

Help us understand your business and what you want the site to do.

What does your business do? (your main services or products)

Where do you operate, and who is your market?

For example: a single city, a whole country, or worldwide.

Who is your target audience? (optional)

Especially helpful if you would like the strategy option.

What are your main goals for the website?

Which pages or services matter most to your business? (optional)

What topics would you like to be found for? (optional)

Especially helpful if you would like the strategy option.

SEO & What You Need

Tell us about your current situation and the audit you are looking for.

Do you have any current SEO or AEO concerns? (optional)

Have you had an SEO audit before? What has changed since? (optional)

If this is a follow-up or progress review, this helps us compare.

Who are your main competitors? (optional)

Which would you like?

Technical SEO check-up — a technical review with prioritized fixesTechnical SEO + SEO/AEO strategy — the technical review plus search and AI-visibility guidanceI'm not sure — please advise

Is this a first audit, or a follow-up / progress review?

First auditFollow-up / progress review — we have had an audit before

Context & Confirmation

A little more context, then please confirm the two statements.

Website and platform context

What platform or CMS does the site use? (optional)

The name only (for example WordPress, Shopify, Wix, a custom build). Please do not send login details.

Roughly how many pages does the site have? (optional)

Is the site ecommerce or multilingual? (optional)

Ecommerce (online sales)Multiple languagesMultiple regions or countriesNone of these

Select all that apply.

Special circumstances

Is there anything unusual we should know about? (optional)

For example: a recent site migration, a search penalty, or platform issues.

Do you have any timing requirements? (optional)

Optional supporting information

Everything in this section is optional. Analytics or Search Console access is never required to run an audit.

Would you like to share a read-only analytics or Search Console export? (optional)

If you wish, describe or paste a read-only export here (for example a PDF or CSV summary). Please never send logins or passwords — we do not need them and will not ask for them.

Brand or tone notes for the report (optional)

Optional. Anything that helps us write the report in the right voice.

Authorisation and confirmation

Please confirm both statements before submitting.

Do you confirm that you are authorized to request an audit of this website?

Yes, I confirm.

Do you confirm that the information you have provided is accurate to the best of your knowledge?

Yes, I confirm.